Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
here are some Quick Tips on SEO
Everyone thought that a search engine is a website they visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine they're using magically replies with a long list of links to webpages that could potentially answer their question, that's true. have anyone ever stopped to consider what's behind those magical lists of links?
Here's how it works: Google (or any search engine you're using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data watever your query is.
There are a lot of factors that going into a search engine's algorithm, and here's a flowchart which will brief you about how a SEO Works
Here are the Tips on SEO
1) Remove anything that slows down your site:
u may think that why i have to do this but do u know that one second delay in page load time yields:
1.16% decrease in customer satisfaction
2.11% fewer page views
3.7% loss in conversions
A few extra seconds delay will have a huge impact on your ability to engage visitors and make sales.
This means that having a fast site is mandatory — not just for ranking well with Google, but for keeping your bottom-line profits high.
2)Link to other websites with relevant content:
Search engine ranking factor survey data has shown that getting external links is the most important objective for attaining high rankings. This stems from the idea that external links are one of the hardest metrics to manipulate and thus, one of the best ways for search engines to determine the popularity of a given web page.
The pages that had the most links pointing at them were considered the most popular. When they were deemed relevant for a particular query, the most popular and relevant pages would become the first pages listed in Google's results.
3) Encourage other trustworthy sites to link to you :
Linking Out Sends Trackable Traffic : If I link to a great site for finding local classes & teachers or this one for automotive advice or this resource for all things TV and they get even a smattering of visits, it's very likely that the website tracking folks will notice the link, visit SEOmoz and investigate. What I'm getting at is that we have the potential to attract important, relevant, valuable eyeballs when we link.
It Makes Your Site a More Valuable, Scalable Resource: No matter how great a website you build, you can never give all things to all people, nor contain all the relevant information & value a user might be seeking on your given topic. As such, it makes great sense to leverage the power of the web the power of links to create an easy, scalable path to making your site's experience better and more rewarding for those who visit.
Linking Out Incentivizes Links In: Websites that earn links tend to do a good job of linking out themselves. When you link out, it creates a signal to other websites and content creators that you're a willing participant in the web's natural linking environment and not a closed-off community or purely self referential, pompous know it all.
4)Write unique and relevant meta descriptions for every page: To write the best page titles and meta descriptions, one must make them unique, make sure they’re not too short or long, use accurate keyword phrases for each page, not stuff keywords in, and write for people, not robots.
These rules are simple and easy to follow, and the result of well optimized page titles and meta descriptions is more traffic to your website.
In addition to these, you can also use a few basic sales and advertising techniques to help you craft the best page title or perfect meta description possible, including Unique Selling Point (USP) positioning and the use of psychological trigger words.
Almost all search engines display page titles and descriptions one can refer to both as metadata in the same way, almost going as far as having near identical colors for page titles links and meta description text.
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